cmmodels.com/virtual
VR Avatars is the virtual reality avatar studio of the CXMXO Media Group, available at cmmodels.com/virtual. Back in 2020, CXMXO pioneered virtual reality marketing at a time when VR technology in marketing was still largely uncharted territory. By introducing VR avatars into advertising early on, we treated digital representations of people as a creative tool in their own right for brands to use.
One milestone of this work was the first VR fashion show in Europe, which combined classic fashion presentation with virtual reality. Instead of a physical runway, a digital environment was created in which avatars presented collections and viewers could experience the show in a completely new way. This project showed early on how fashion, technology and marketing could merge into an entirely new format.
Building on that experience, we continue to develop VR avatars as an advertising tool for brands that want to stand out technologically from conventional campaigns. An avatar can act as a digital brand ambassador in commercials, social media content or interactive formats, without the limitations of physical shoots or scheduling.
As part of the CXMXO Media Group, VR Avatars combines technical innovation from across the group with the experience built up in the classic modeling business of CM Models. This allows digital avatars to be integrated directly into existing campaigns, fashion shows or social media strategies run by other brands within the group, rather than remaining an isolated technical experiment.
For clients, this means the opportunity to work with a topic that still feels innovative and attention-grabbing today, but is now backed by several years of practical CXMXO experience rather than pure theory. From the first concept idea through avatar development to integration into an actual campaign, we guide brands through the entire process from start to finish.
VR Avatars represents one of the earliest and most consistent steps the CXMXO Media Group has taken toward digital, technology-driven brand communication.
Brands increasingly want a presence in virtual spaces and metaverse formats without the logistics of classic model shoots. CM's virtual avatars appear in campaigns, commercials and virtual fashion show performances, schedulable and reusable without travel or booking overhead.