Fashion Show by CM
Organizing a fashion show – Organizing a fashion show is a really challenging task. While usually fashion is about media production (e-commerce, Instagram, POS, etc.), here it’s about a specific event, at a specific time, where a lot of important people (key accounts, influencers, press) have to be gathered, coordinated and in the end everything focuses on a period of only 30 minutes, maybe an hour!
Everything has to be perfectly organized and run perfectly.
New Collection and Public Relations
Fashion collection and public relations – 2 aspects are particularly important in a fashion show, the presentation of new collections and brand building, public relations (PR) for their own brand. Therefore, the planning of a fashion show includes on the one hand the organization and on the other hand marketing strategies. The planning begins accordingly early and not just a few days before the show.
Which media must be produced? How can the photos and videos be optimally scattered? Which customers, influencers and media representatives can and must be invited? What music will be played? Who will do the choreography? We organize everything, from a single source.