2015: The Founding of CXMXO x CM Models

CXMXO Media Group was founded in 2015 by media entrepreneur Stephan M. Czaja. The company began its journey with a high fashion model agency, CM Models, focusing on representing top talent and setting high standards in the fashion industry. Alongside CM Models, CXMXO launched its affiliated media agency, Social Media One, which specialized in social media strategy and digital marketing for fashion, lifestyle, and luxury brands. These two agencies together laid the foundation for what would become a multi-faceted media group, dedicated to bridging traditional and digital media with a keen focus on high-quality content and strategic brand partnerships.

“Starting CXMXO with CM Models and Social Media One allowed us to set a strong foundation for the company. From the beginning, our goal was clear: high standards, meaningful partnerships, and a focus on the future of media.”

2017: Expansion into Media with FIV Magazine

In 2017, CXMXO expanded its portfolio with the creation of FIV Magazine, a digital fashion and lifestyle publication. FIV Magazine quickly established itself as a trendsetter, covering the latest in fashion, celebrity news, and lifestyle advice. The magazine provided CXMXO Media Group with a platform to engage directly with a wide audience, offering fresh perspectives and in-depth insights into the world of high fashion. By adding a media component to its repertoire, CXMXO further positioned itself as a leader in the fashion industry, both on the runway and in digital media.

“FIV Magazine was a milestone for us, allowing us to bridge fashion and media directly. It gave us a voice in the industry and a platform to showcase the trends we believe in.”

2018: Entering the Social Marketing Space

Recognizing the growing power of social media influencers, CXMXO took a bold step into influencer marketing in 2018. Through Social Media One, the group became deeply involved in connecting brands with influencers who authentically resonated with their target audiences. This move allowed CXMXO to pioneer campaigns that combined creative storytelling with measurable impact. By fostering strong relationships between brands and influencers, CXMXO enabled clients to reach and engage audiences in an era increasingly dominated by social media. Today, the influencer marketing branch of CXMXO is a major pillar of the group’s offerings, driving significant brand visibility and engagement for clients across various industries.

“We saw the potential in influencer marketing early on. Connecting brands with authentic voices reshaped how our clients approached digital marketing and allowed us to become leaders in this space.”

2020: Expanding into Real Estate with Lukinski

In 2020, CXMXO Media Group ventured into real estate marketing with the launch of Lukinski. By combining CXMXO’s expertise in digital marketing with a focus on high-end real estate, Lukinski introduced a new level of sophistication to property promotion. The agency’s services encompassed everything from digital property listings to social media campaigns and luxury property scouting. This expansion allowed CXMXO to reach new audiences within the real estate sector, applying its marketing acumen to showcase premium properties to potential buyers and investors. The same year, CXMXO took innovation further with its exploration of virtual reality, creating VR avatars for commercial advertising and producing Europe’s first virtual fashion show. These pioneering projects positioned CXMXO as a leader in immersive media, pushing the boundaries of both real estate and fashion marketing.

“Real estate was an exciting challenge. With Lukinski, we brought CXMXO’s marketing expertise into a new industry, setting new standards in high-end property promotion and virtual reality experiences.”

2023: Introducing ImmoGuru and FragranceTip

In 2023, CXMXO continued its expansion into the digital space with the release of ImmoGuru, an app designed specifically for real estate clients. ImmoGuru empowers users with essential tools to make informed investment decisions, from property analysis to real-time market insights. This tool brought the group’s real estate expertise to clients’ fingertips, making it easier to navigate the complexities of property investment in a user-friendly, mobile format. That same year, CXMXO launched FragranceTip, an e-commerce platform dedicated to premium fragrances. With curated recommendations and product insights, FragranceTip allows consumers to explore and purchase high-end scents, bridging the gap between luxury and accessibility within the fragrance industry.

“ImmoGuru and FragranceTip represent CXMXO’s commitment to making sophisticated tools and luxury accessible. From real estate investments to personal fragrances, we’re connecting users with curated, premium experiences.”

2024: Establishing CM X Creator and Expanding Digital Influence

In 2024, CXMXO strengthened its position in influencer marketing with the establishment of CM X Creator, an exclusive influencer and creator unit. Developed as a specialized extension of Social Media One x CM Models, CM X Creator combines performance marketing with a genuine passion for creators. The agency focuses on crafting campaigns that are both authentic and effective, connecting brands with influencers who truly align with their values and target audience. CM X Creator handles every aspect of influencer partnerships, from talent scouting and campaign strategy to contract negotiations, ensuring seamless collaborations that enhance brand loyalty and drive measurable results. This unit showcases CXMXO’s commitment to adapting to the evolving digital landscape and its dedication to humanizing brand connections through influencer engagement.

“With CM X Creator, we’re taking influencer marketing to the next level by focusing on authenticity and meaningful connections between brands and creators. It’s all about heart, passion, and real results.”

2024: Launching Viverva for Healthcare and Essential Services

In 2024, CXMXO ventured into healthcare and essential services with the founding of Viverva, a comprehensive umbrella for healthcare brands aimed at serving the German market. Viverva represents a significant step in CXMXO’s mission to provide convenient, digital-first solutions for modern needs. With innovative brands like CannaZen, Doktorfy, CanNah, and ApoGuru, Viverva covers a spectrum of services designed to make healthcare more accessible. CannaZen offers a fully digital pathway for patients to consult with licensed doctors and receive medical cannabis at home. doktorfy provides online medical consultations, enabling patients to get expert care without physical appointments. CanNah serves as a map for finding cannabis providers across Germany, while ApoGuru lists over 15,000 pharmacies, making essential healthcare services available anywhere, anytime.

“Viverva is about bringing essential healthcare closer to people. With our digital-first approach, we’re ensuring that healthcare services are accessible, reliable, and always there when needed.”

With Viverva and its family of brands, CXMXO continues to innovate, leveraging technology to meet the everyday needs of individuals and families across Germany. From high fashion and real estate to healthcare and influencer marketing, CXMXO Media Group stands as a leader in creating meaningful connections and accessible services in an increasingly digital world. Explore more about our journey and brands on Healthcare.

Creating love brands

Stephan M. Czaja
Owner / CEO